Associate Creative Director of ads. Chief Creative Officer of this website.

maddierosenberg1@gmail.com

Smell like you worked out without working out

In our wellness-obsessed culture, being perceived as fit is arguably more important than actually being fit. But for the posers in their never-been-worked-out-in workout clothes, there’s one giveaway: They don’t smell fit. So we created the ultimate fitness hack for fitness hacks—odor-scented deodorant. Yes, it’s real. Yes, you can buy it. 

AdAge

Made at Mother LA with Hayley Hinkley (ACD), Joey Johnson (CD), Shelby Tamura (CD), Jed Cohen (ECD), Simon Bruyn (ECD), Joe Staples (CCO)

Real people love Reodorant

  • "I finally smell like I worked for the body I paid for!"

    Laurie Payton

  • “I smell like I actually work out in my workout clothes.”

    Jamie Kokot

  • “Now I smell like the fitfluencer I pretend to be online.”

    Lindsey Beumer

  • “I smell like the hobbies in my dating profile aren't lies.”

    Barry Realperson

This is your brain on stomach

Food isn’t just fuel. It's a powerful dopamine booster that hijacks your brain. Like drugs. So while the other food delivery services talk about convenience, Postmates knows that what you actually crave is the feeling food gives you.

This campaign is an art exhibition of food euphoria that celebrates the visceral feelings Postmates delivers.

Cannes Lions Shortlist / One Show Silver / Webby Nominee / It’s Nice That / AdWeek / The Drum / LBB  / Marketing Dive

To bring it to life, we partnered with musicians and artists who translated taste into sounds and visuals. From heavy metal to electropop, claymation to 3D characters, 2D animation to celluloid scratch film, their unique styles captured the trips each food triggers when you take that first bite.

Made at Mother LA with Hayley Hinkley (ACD), Mackenzie Thomas (CW), Katie Brents (AD), Dave Estrada (CD), Simon Bruyn (ECD), Jed Cohen (ECD)

A diaper designed to piss you off

In 33 states diapers were taxed as a luxury item, despite being an essential good. So to generate outrage about an absurd luxury tax, we created something even more absurd. A luxury diaper. And launched it with the only brand that could make it seem real. Goop.

Cannes Lion Bronze, Shortlist x7 / One Show Silver, Bronze x3, Merit x2 / Webby Nominee, Honoree / The Drum Social Purpose Chair Award / Communication Arts / Fast Company / Huffington Post / Vanity Fair / CNN / The Independent / Harpers Baazar / Hypebae / Global News / AdAge / + more

Made at Mother LA with Katie Brents (AD), Simon Bruyn (ECD), Jed Cohen (CD), Clemente Bornacelli (CD), and Andrew Livingston (CD)

Everything changes when you hit the spot

Postmates demonstrates the power of getting the right food at the right moment. Like when you get that perfect pint of chocolate fudge ice cream right after getting dumped. Or when your terrible boss orders the team Detroit-style pizza and suddenly he’s not so terrible anymore.

AdAge

Made at Mother LA with Hayley Hinkley (ACD), Simon Bruyn (ECD), Maddison Bradley (CD), and Jon Robbins (CD)

The kids weren’t flossing. So we invented flossin’.

Agencies use case videos to stake their claim in viral trends. So at john st., we made a case video staking our claim in the most viral trend of the year. Flossin’.

Marketing Awards - Silver / Strategy Magazine / Communication Arts

Made at john st. with Ela Kallonen (AD), Robbie Percy (ACD), Caroline Friesen (ACD), Cher Campbell (ECD), and Paul Little (ECD)

Cheapest Campaign Ever

To keep the cost of their groceries low, NoFrills created the cheapest campaign ever. Three radio ads narrated by a text-to-voice reader.

Marketing Awards - Gold / Crystal Awards - Gold / Applied Arts - Young Blood Radio / Applied Arts - Radio 30 seconds / AdTeachings / Applied Arts

Made at john st. with Ela Kallonen (AD), Cher Campbell (ECD), and Angus Tucker (CCO)

Carol of the Pizza

In a sea of earnest holiday campaigns, talking about what a beautiful time of year it is, Boston Pizza decided to go the other way. Way the other way. And they didn’t look back. They made the most Christmas-y pizza and introduced it with the most pizza-y Christmas carol.

Bronze CMA / Adweek / AdAge / Strategy / Muse / National Post / Trend Hunter / Narcity / Ads of the World / Glossy + more

But we didn’t stop there. We also made it our mission, nay!, our duty to bring back the lost art of caroling by delivering the pizzas in singing boxes, equipped with light-sensing technology, so our carol plays each time they open.

Made at john st. with Ela Kallonen (AD) and Paul Little (ECD)

Face your fear of missing meat

To launch PC’s new line of plant-based foods, we targeted meat lovers, creating a horror movie inspired by their fear of a meal without meat or dairy.

The Message

Made at john st. with Ela Kallonen (AD), Cam Boyd (CD), and Cher Campbell (ECD)

You are getting very RFP-y.

To attract potential clients, agencies typically make high-energy sizzle reels for their site. But Mother does things differently. So we made a low-energy hypnosis video that helps CMOs visualize working with Mother, unlocking their brand’s potential, and burying their childhood trauma deep beneath a wave of shareholder validation.

Made at Mother LA with Hayley Hinkley (ACD) and Simon Bruyn (ECD)

Sponsoring the summer party

In 2020, john st.’s summer party was held over Zoom. Because COVID. Determined to not let it flop, we created an hour long program sponsored by our ridiculously fresh office coffee. *Muldoons. The following are three commercials that played throughout the show.

*Muldoons didn’t actually sponsor this. It’s a joke. Don’t sue me.

Made at john st. with Natalie Mathers (ACD) and Tim Morrison (CW)